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Firefighters Junior Football Club pack customers shopping to raise funds for Baby Lifeline!

On Saturday 6th April players from Firefighters Junior FC, aged between 4 and 17, took turns packing customers shopping at Sainsbury’s in Canley. From 10am to 4pm, the teams, supervised by their football coaches and parents, assisted shoppers across 18 till points in return for a charitable donation. The customers were very generous and the bag pack raised a massive £1,471, with 50% of the funds being donated to Baby Lifeline!

Baby Lifeline CEO, Judy Ledger, attended the bag pack and said,

‘It was an enormous privilege for Baby Lifeline to be part of, and indeed to benefit from, such a fantastic fundraising day. The organisation involved was incredible, and the huge enthusiasm and support of the Firefighters Junior Football Club members and their parents, just shone through.

Sainsbury’s management, staff and generous customers were so accommodating and supportive.

The funds raised will support Baby Lifeline’s work to support the care of our pregnant mums and their unborn and newborn babies.

Thank you so much everyone!’


  1. Margaret colvin 7 months ago

    Hi my names Margaret and I started knitting boobs but then noticed the date could you email and let me know if you still require these

    • Author
      Sara 7 months ago

      Hi Margaret, I will pop you an email! Kind regards, Hayley.

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