Fundraising Fun with Strictly Stars and Peppa Pig!
Baby Lifeline officially launched its partnership with The Entertainer, with a Peppa Pig party at their flagship store in Birmingham on Saturday 23rd September.
Strictly Come Dancing stars Lilia Kopylova and Darren Bennett made a special guest appearance at the party and their daughter Valentina Rose danced with Peppa Pig and the Move with Peppa team to help raise £10,000 for the Monitoring for Mums Appeal! Check out our photos from the event.
The Entertainer is supporting the Monitoring for Mums Appeal by donating proceeds from sales of Peppa Pig toys across all of its 138 stores until 18th October 2017. Twenty-five pence from every toy sold in-store will be donated to the appeal, in addition to one pound from the sale of special edition Peppa Pig reusable bags.
Judy Ledger, founder and chief executive of Baby Lifeline, said: “We’re really grateful to everyone who turned up to support the launch of our fundraising campaign with The Entertainer. It was a lot of fun, with Peppa Pig proving a big hit with children in the store. Ten thousand pounds is a fantastic amount of money and with the campaign due to run for another three weeks we’re hoping that figure will increase significantly, which would be amazing.”
To boost fundraising further for the appeal, The Entertainer is running an online draw to win a VIP family pass to Paultons Park in Hampshire, home of Peppa Pig World, including a meet and greet with Peppa Pig and a one night stay at the Chewton Glen 5* luxury hotel and spa with breakfast and dinner. (Entries cost £5 and close on 18th October.)
Baby Lifeline launched the Monitoring for Mums Appeal last year in response to the high number of applications it receives from NHS maternity units for vital baby monitoring equipment and training for staff members. Equipment funding requests have so far totalled more than £5 million.
Since the appeal was launched, more than £200,000 worth of equipment and training has been provided to hospitals across the country.