A new look for Baby Lifeline in 2017
To celebrate our 35th Anniversary (#BLL35) we are investing in a fresh new look for 2017. We all love our current logo and it has served us well over the last 35 years but we recognise it’s time for a refresh. Over the last year or so we have been working with marketing consultant Jon Schaaf at Novemnine to help streamline our marketing operations. In our latest blog Jon tries to tell us a bit about the new look without giving too much away…
I’ve been working with the team at Baby Lifeline for a little less than a year and a half. I met Sara while working at the RCOG, specifically at the National Trainees Conference. I remember being struck by how important the work that they were doing was and really wanted to help, especially as the cause was close to my heart.
When I first came on board the team were producing lots of great content but it wasn’t always getting out to the right channels. I like to think I helped improve this and we now do things like regular blogs, newsletters and have a much more consistent brand identity.
The one thing that stood out to me was the logo and website. I thought the logo was really clever with the image of the mother cradling the infant but it could do with a little updating. After all the logo has been around, without a refresh for decades and, while it had aged pretty well – we all agreed it’d be great to update it for the 21st Century.
The websites have been busy growing over the years too, so we decided to look into how we could improve the layout and structure while also streamlining the processes behind booking onto courses (for the training side). We also wanted to make it easier to donate and raise funds for the charity.
I brought in my colleagues at Jaijo to help with the project. The brief was simple – update and refresh the look and feel of the brand without losing what has taken years to build. It was important to everyone involved that we didn’t start from scratch, but produce an identity that was both recognisable and fresh.
“We wanted to create a more simplified/crisp and welcoming logo that would work across all media platforms, yet sympathising with the current brand which BLL are known for. The logo is inspired by the love and care that is at the centre of everything they do.” Jai Taylor, Creative Director at Jaijo.
While there is a sneak peak above, we can’t wait to unveil the full new look Baby Lifeline logo and websites early in the new year, we’re hoping to make the transition from current to new sites as smooth as possible and will keep you updated every step of the way. You can stay up to date with everything Baby Lifeline by following us on Facebook, Twitter and Instagram. You can also follow Jaijo and Novemnine on the following links.