“The loss of a baby is one of the hardest things any family could possible go through, yet too often such tragedies occur that with better care, could have been avoided. Baby Lifeline does vital work in providing specialist training to maternity staff nationally and globally and their ‘Monitoring for Mums’ campaign aims to raise £5m to provide much needed monitoring equipment – helping to ensure maternity services are able to offer the safest possible care to mothers and babies.
I’m delighted to accept the role of Ambassador for Baby Lifeline and proud to support the amazing work of Judy and the Baby Lifeline team in their mission to improve maternity care and help save babies lives.”
James Titcombe OBE has campaigned for patient safety since his son Joshua Titcombe sadly died nine days after being born at Furness General Hospital, UK in 2008.
Following Joshua’s death, James worked tirelessly to uncover the truth about what happened at the hospital, culminating in the ‘Morecambe Bay Investigation Report’ in 2015 led by Dr Bill Kirkup. Since Joshua’s loss, James’ career has changed dramatically from working as a project manager in the nuclear industry to a career in patient safety – championing improvements in culture and learning.
Previously James was working with the Care Quality Commission as their National Advisor on Patient Safety and recently has advised on the establishment of the new Healthcare Safety Investigation Branch (HSIB).